Convenience is what home buyers want.
The majority of home buyers polled agreed that one stop shopping would make the home buying process easier and that same group also agreed that they would consider using one stop shopping when purchasing a home. In fact, a lot of home buyers don’t know that some real estate companies offer various forms of one stop shopping such as home mortgage services. The same home buyers agreed that when they learned the option was available they wanted to utilize the service (from a recent survey conducted in 2008 by the National Association of Realtors).
The survey results showed that the buyers felt it was less important whether the real estate firm was affiliated with the mortgage provider and more important to know that if packaged together the buying process would be more convenient.The majority, more than 70 percent, were attracted to one stop shopping as a means to close a transaction more quickly, conveniently and with fewer missteps than if they had to have different providers coupled together to perform the same services. That same 70 percent say they expect to see a reduced likelihood of the transaction falling apart because of the ability of service providers to work together.
Even with a high interest in one stop shopping, less than 30 percent of buyers have actually used one stop shopping. The results of the survey show that this is primarily because they had not heard of the concept. Those buyers that have used one stop shopping did have a higher rate of satisfaction with their transaction experience than those that did not.
The concept of one stop shopping is not new, but it is gaining more interest from buyers that want a seamless transaction that improves the odds of a smooth and satisfying closing.
